In 1955 Time magazine assigned a staff writer, Virginia Bennett, to write an article about office automation in America. I have a 60-day program. Reporters will often request a comment from someone who has experience in the field that they are writing about. The Cons — This method can be expensive. The following are their top eight answers.
Within minutes, Bennett was interviewing a very forthcoming Tom Watson Jr. To get your company noticed, follow these seven steps. Sponsoring local events like 5Ks or festivals can make you visible. If you see negative and anonymous comments online, respond honestly in the same forum, explaining the situation from your perspective. Social networking sites can be a helpful tool for marketing if you use them to develop relationships. All of those are company marketing material that you want to have ready.
Making the Headlines Keep in mind, for a story about your company to get media exposure it must be newsworthy. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched. The first thing is figuring out what that story is that you want to contribute. People are far more apt to read and react to that, especially as this is how we all communicate today. That has me worried now.
LinkedIn, Facebook and Twitter have become household names. Having a columnist or reporter do a story about your business is marketing gold. The owner of a small tattoo parlour in a sleepy Hampshire town got pages and pages of free publicity when he attempted to break the world record for the number of tattoos completed in 24 hours, and simultaneously raising money for the Help for Heroes charity. One of my websites I have in the buzz or in the media. Have a great subject line: This is the first filter we all look at. Create short videos for YouTube. It is one of the most popular independent small business publications on the web.
Now, people turn to search engines for answers. I remember being in an interview with somebody and I got them free publicity. When we were starting we could only afford one billboard; we put it up and told the press that it was going to be a massive nationwide media campaign. Email newsletter publishers scroll through these articles looking for fresh content to mail out and could include your article in their next newsletter. You can pitch via phone or email. Shannon is the creator of the magnetic community called the where she guides businesses to build a successful enterprise while having fun and making lots of money. We wrote the press release in the format that I told you and what happened was I ended up submitting this to all the local media and it picked it up.
Look for opportunities on Help a Reporter Out. Even if it is not free, your only expenses are generally phone calls and mailings to the media. In the interview, I discuss how to get people talking about your business when you leave the room, visit your website or connect with you on social media. However, marketing campaigns can be costly. Plus, Google My Business works with so you can integrate your social media page with it. By following these steps, your chances of getting publicity are greatly increased.
If somebody wants to speak, I want to know how many people on their list. And there are plenty of records to go for. You will usually read an article somewhere in the press marking the latest anniversary of the invention of the world wide web. Your company blog One of the best strategies to gain free publicity is to invest time in a company blog. Survey your customers Find out what people think about specific issues related to your business. The combined benefit of free exposure from a trusted source that publicity can offer can be priceless.
Shannon has trained and coached thousands of individuals in marketing event production, business development, and personal growth. Pitch how you can solve your target audience's problem and then bring the products along as visual props. But I think are awesome. I must pump the business acceleration at sea. It can also bring in new clients by making your business available to a diverse demographic.