September 30, 2022



Catching up with the 6-Decide Houseplant Blogger

In this week’s episode, we’re catching up with the 6-figure houseplant blogger, Raffaele Di Lallo of

It’s possible you’ll remember Raffaele from a blog instructing episode we did ultimate 12 months with the help of Matt Giovanisci from Cash Lab.

These days, Raffaele was once generating over 300,000 pageviews per month, which translated into spherical $10k in profits, in large part from display commercials and somewhat of slice of associate commissions as successfully.

The biggest exchange since I ultimate spoke to Raffaele is that he’s been ready to go away his day task and now works on his blog full-time.

In this episode, we handle that core of the endeavor and what made that attainable: developing SEO-friendly content material subject matter and monetizing it on autopilot with commercials.

Music in to The Aspect Hustle Provide interview to hear:

  • how Raffaele’s endeavor has changed from ultimate 12 months
  • a couple of of his largest concepts for optimizing content material subject matter for better ad RPMs
  • how Raffaele has doubled down on what’s using one of the most source of revenue

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Becoming a Complete-Time Plant Blogger

“Lots has complicated and changed since we ultimate spoke. The huge issue is that I was really ready to forestall my day task once more in early November 2021,” Raffaele instructed me.

So, the side hustle has grow to be the main hustle for Raffaele, which is good knowledge.

Raffaele moreover introduced a traditionally printed ebook on houseplant care, to head along side his self-published titles.

houseplant warrior

Alternatively the backbone of Raffaele’s endeavor is publishing content material subject matter on his blog and he’s persevered to put up a couple of posts every week.

Guests and Source of revenue Numbers

Raffaele’s website guests is going up and down as it’s seasonal, on the other hand he’s averaging over 300,000 pageviews per month.

This is concerning the an identical amount of website guests as ultimate time we spoke.

However, Raffaele’s source of revenue has long gone up, in large part on account of his ad RPMs (source of revenue in step with thousand classes) emerging.

Proper right here’s a breakdown of Raffaele’s profits streams.

Raffaele is using Mediavine to turn commercials on his internet website. Raffaele discussed he’s been ready to take advantage of a variety of the tools and analytics Mediavine gives to increase his ad source of revenue.

Using Mediavine’s analytics, Raffaele is able to see which of his posts have the most productive RPMs.

Raffaele instructed me he’s been writing further content material subject matter around the better RPM topics, and that’s what has contributed to emerging his ad RPMs.

RPMs differ throughout the year. However, on a very good month Raffaele discussed his RPM is inside the $50-$60 range, even though $40 RPM is closer his commonplace.

This means for 300,000 classes at an RPM of $40, Raffaele earns kind of $12,000 in ad source of revenue.

Associate Commissions

When I asked Raffaele about his Amazon Associate commissions, he instructed me, “It’s chugging along as regards to the an identical as it was once.”

Raffaele nevertheless supplies links to products on Amazon if he’s in my view used the products and must recommend it, on the other hand discussed it’s no longer numerous a focus for him.

Raffaele has moreover been running with an individual company that makes custom designed soil blends for house crops.

He’s running carefully with this associate generating custom designed content material subject matter to promote it their products, on the other hand this was once a brand spanking new dating at the time of the interview.

E-book Product sales

Having introduced every virtual books and a now a hardback, Raffaele can see that typical publishing has given him a approach to reach a brand spanking new audience.

Raffaele discussed he’s satisfied he did it, on the other hand he’s no longer in a hurry to release one different information on account of time frame it took.

Virtual Products

In ultimate 12 months’s episode, Matt actually helpful Raffaele create further virtual products.

This has been on Raffaele’s ideas. Growing some type in spite of everything is something he’s desperate to do, on the other hand he hasn’t had time.

“I’m a one-person provide, it’s exhausting to do each and every factor,” Raffaele outlined.

Email correspondence Tick list

Raffaele in recent times pruned his email report and dropped any subscribers who weren’t engaging along side his emails.

He trimmed proper all the way down to spherical 7,000 subs, on the other hand has since grown his report once more up to spherical 9,500 subs.

Raffaele has created a welcome selection of emails which can be sent to each and every new subscriber protecting concepts spherical find out how to take care of houseplants.

After the welcome assortment, Raffaele moreover has a longer series of computerized emails protecting numerous topics in more component.

At the side of this, Raffaele sends out a newsletter every Thursday.

The email provider Raffaele is using is BirdSend.

profitable houseplant blog

Content material subject matter Method

Raffaele is generating all the content material subject matter on OhioTropics himself. Raffaele discussed he attempted to outsource content material subject matter once, on the other hand it was once obvious the thing wasn’t in his voice.

Moreover, the content material subject matter Raffaele produces is set his non-public reports emerging and taking good care of houseplants, and that’s exhausting to outsource.

Raffaele discussed he felt like his readers would have the ability to tell it wasn’t him writing the content material subject matter.

He moreover discussed he looks as if content material subject matter written from first-hand experience plays upper from an SEO viewpoint and is further helpful to visitors.

Since going full-time along side his blog, Raffaele has upped his content material subject matter production from one article each and every week to two articles every week.

Updating Old-fashioned Posts

Raffaele is consistently his analytics to look which posts or keywords are starting to slip, and he’ll pass in and substitute those posts.

Growing With New Issues

Raffaele discussed he doesn’t see growing with new topics or ideas for content material subject matter ever being a subject.

The plant space of pastime is big, there are in truth loads of crops he might write about. Plus there are infinite questions he can answer spherical each and every explicit user plant.

Keyword Research Metrics

Raffaele outlined that he follows the total SEO advice of attempting to find low competition keywords with first charge seek amount.

To do his keyword research, Raffaele uses Ahrefs. Something eye-catching that Raffaele discussed about Ahrefs and other SEO tools is that “seek amount doesn’t indicate one thing.”

Raffaele selections keywords he likes the glance of or is conscious about his readers were asking about and will write those posts regardless of the estimated seek amount.

A couple of of Raffaele’s easiest website guests posts had a actually small amount of estimated seek amount, so he’s conscious about it’s running.

Using Google Seek Console

Raffaele moreover uses Google Seek Console to clutch new keyword ideas primarily based most commonly on keywords he’s already score for, merely no longer score very extraordinarily.

To do this, Raffaele outlined he seems for keywords he’s score on the subject of the bottom of internet web page person who aren’t that related to the put up that’s score for them.

He then writes a brand spanking new put up specializing in those keywords. Raffaele discussed he incessantly ranks quite so much sooner for those keywords as he already has some authority in Google’s eyes.


Raffaele hasn’t posted a brand spanking new video to his YouTube channel in a variety of months, however his subscribers and source of revenue keep growing.

“I’ve to double down on account of video is big in recent times,” Raffaele instructed me.

It’s time-consuming developing and adorning video, which is why Raffaele hasn’t been working on his channel.

Video bettering is something Raffaele discussed he might see himself hiring help for and it’s on his to-do report to do so.

Social Media

Raffaele has a big Instagram following of ~165k fans and stuck the attention of a large plant company via one among his Instagram posts ultimate 12 months.

This ended up becoming some freelance paintings helping the company with their line of houseplants they just introduced.

Basic, however, Raffaele admits he’s a “little bit burned out through social media.”

It’s been just right to him and he’s built up a very good following, on the other hand it’s been a huge time sink for Raffaele and doesn’t switch the needle like blog content material subject matter does.

Mistakes And Surprises Along the Means

When Raffaele started OhioTropics he didn’t know one thing about URL structures or permalinks and organize his blog to include the date inside the URL.

This is something Raffaele discussed he needed he’d known at the time as he’d need to have cleaner URLs without the publishing date integrated.

He might exchange it now, on the other hand it would indicate redirecting all of his present posts and this isn’t something Raffaele is comfortable doing in case he breaks something.

Something else Raffaele didn’t realize at the time is that the development money he was once paid for his information was once going to be deducted from his royalties.

Raffaele discussed he’s sure this was once inside the contract, and it’s superb. Alternatively it were given right here as a surprise when he started selling books and expected the royalties to begin out flowing in.

What’s Next?

“Merely continuing to offer further content material subject matter, it’s a numbers game,” Raffaele discussed.

Raffaele moreover needs to increase his YouTube channel along his blog content material subject matter.

He discussed he’s reached some extent where he needs to hire help if he’s going to scale up, so hiring a video editor is at the taking part in playing cards.

Raffaele moreover has some ideas he needs to find, identical to a cellular phone app. It’s just a topic of finding the time while maintaining each and every factor else Raffaele has happening correct now.

Raffaele’s #1 Tip for Aspect Hustle Country

Don’t surrender.”

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Input your email to check out the entire report now:

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