November 29, 2022



E.Design Insurance policy and Eisai Input Into Undertaking Alliance

Aiming to Advertise Safe Riding and Lengthen Riding Existence in an Getting old Society Beneath the Theme of “Improving Thoughts Smartly being (Thoughts Potency) For Safe Riding”

TOKYO, June 28, 2022 – (JCN Newswire) – Insurance policy Co., Ltd., an instantaneous non- existence insurance plans company of the Tokio Marine Workforce, and Eisai Co., Ltd. presented as we talk that each and every companies have entered proper right into a endeavor alliance agreement aiming to grasp a society where people can safely take pleasure in riding for a longer period in their lives in anticipation of the coming of super-aging society, under the theme of “Improving Thoughts Smartly being (thoughts potency) for Safe Riding.” EDSP, as an Insurtech (a period of time coined via combining insurance plans and technology) company which promotes “co-creation of a global without injuries” with purchasers and other companies or local governments, and Eisai, which objectives to build a dementia ecosystem by way of coexisting with various industries and organizations to remove the various anxieties of each and every specific individual, each and every will take this endeavor alliance as an opportunity to put it on the market secure riding and extend riding existence, thereby contributing to solving the issues associated with an rising older society.

The projects planned under the alliance are as follows.

1. Providing an opportunity to check thoughts neatly being
The privilege of using “NouKNOW”, the virtual device for self-assessment of thoughts neatly being disbursed via Eisai, can be supplied to purchasers who’ve purchased the “&e”, car insurance plans of EDSP (Scheduled for July 2022). With “NouKNOW”, thoughts neatly being is measured quantitatively by way of a simple card test using smartphone or other devices, comparing psychomotor carry out, attention, finding out and memory, and working memory. When riding a car, the human thoughts processes quite a lot of knowledge, comparable to boulevard instances, website online guests amount, or the trail to a holiday spot, and makes immediate judgements time and again. Introducing “NouKNOW” is supposed to put it on the market secure riding and inspire people to turn into additional mindful in their thoughts neatly being on a daily basis, which is assumed to give a contribution to human judgment while riding.

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2. Jointly developing choices for maintaining and adorning thoughts neatly being
EDSP and Eisai will jointly expand choices that lend a hand stay and strengthen thoughts neatly being, via leveraging Eisai’s experience and revel in, to permit purchasers to pressure safely for a longer period of time in their lives. Each and every companies goal to create new choices, at the side of the development of training contents the use of wisdom at the characteristics of on a daily basis riding habits and data on thoughts options, and the development of a provider, focusing on purchasers whose thoughts neatly being has declined or whose bad habits has increased, to collect an integrated document on their thoughts potency and secure riding capability via the use of the riding ranking equipped via “&e” and the “NouKNOW” ranking, that allows purchasers to percentage the results no longer only with themselves however moreover with their families.

About “&e”

The “&e”, co-creation-type auto insurance plans, provides benefits comparable to lend a hand suppliers for secure riding tailored to each and every purchaser via linking IoT sensors and smartphones, to be able to scale back the number of purchasers involved in injuries via even one.

For additonal information about the “&e”, please cross to www.e-design.web/

About “NouKNOWTM”

“NouKNOW” (non-medical equipment) is a self-checking device of thoughts neatly being (thoughts potency) evolved via Eisai founded most commonly at the set of rules created via Cogstate, Ltd. (Headquarters: Australia) for which Eisai holds the rights for distinctive development and commercialization international. It’s no longer a device for the prevention and analysis of sicknesses, then again due to this fact for the purpose of self-checking thoughts potency to be able to build up neatly being awareness. This virtual device allows shoppers to self-assess independently comparing psychomotor carry out, attention, finding out and memory, and working memory in a twinkling of an eye frame (approx.15 minutes) by way of a simple card test using smartphone or other devices.

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For additonal information about “NouKNOW”, please cross to (Jap only)

About Insurance policy Co., Ltd. Insurance policy Co., Ltd. is an Insurtech company* of the Tokio Marine Workforce with the venture of “no longer only supporting peace of ideas inside the instance of an coincidence, however moreover making a global without injuries, together with our purchasers.” Insurance policy Co., Ltd. is taking on the issue of figuring out a “international without injuries” by way of duties such for the reason that “Safe Pressure With,” a problem to scale back injuries using riding wisdom with “&e” and sundry wisdom on website online guests safety, and the “+Machi (Pla-Machi),” a donation program for community-based projects to scale back website online guests injuries and advertise website online guests safety, together with purchasers, local governments, and firms that lend a hand our goal of “developing safety by way of wisdom. Insurance policy Co., Ltd. will continue to paintings with its purchasers to create a brand spanking new form of insurance plans industry.

*For additonal knowledge on Insurtech insurer, please see Tokio Marine Holdings, Inc. Knowledge Release:

About Eisai Co., Ltd.

The Eisai’s Corporate Philosophy is “to give first concept to victims and people inside the on a daily basis living house, and to increase the benefits that neatly being care provides.” Beneath this Philosophy (additionally known as human neatly being care (hhc) philosophy), we goal to effectively download social excellent inside of the kind of relieving nervousness over neatly being and reducing neatly being disparities. With a global network of R&D facilities, production web sites and promoting subsidiaries, we try to create and send modern products to concentrate on sicknesses with over the top unmet scientific desires, with a decided on center of attention in our strategic spaces of Neurology and Oncology. Beneath the medium-term business plan “EWAY Long term & Previous”, which began in April 2021, Eisai is expanding its very important place in healthcare, that’s, we should all the time give a contribution no longer only to parents inside the scientific house however moreover to parents inside the on a daily basis living house. We goal to adapt into an hhceco (hhc philosophy + eco-system) company that empowers people “to grasp their fullest existence” via developing choices founded most commonly on science and data by way of developing an ecosystem in collaboration with other industries.

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In addition to, we show our determination to the removal of neglected tropical sicknesses (NTDs), which is a objective (3.3) of the United International locations Sustainable Enlargement Objectives (SDGs), with working on various movements together with international partners.

Provide: Eisai

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