The brand new media performance-based advertising chief main points its 2021 outcomes at press convention
BEIJING, March 24, 2022 /PRNewswire/ — Pleasure Spreader Workforce Inc. (“Pleasure Spreader” or the “Corporate”, Inventory Code: 06988.HK), a pacesetter in new media performance-based advertising, held a press convention on March 21, 2022 to announce its monetary outcomes for 2021. On the convention, the control group defined the Corporate’s operations and spoke back questions from securities analysts, newshounds and buyers in regards to the monetary outcomes and strategic roadmap in addition to similar subjects.
The consequences confirmed that Pleasure Spreader maintained secure expansion in 2021. For the reporting length, the Corporate booked running income of HK$1.396 billion, an building up of 51.08% YoY. Internet benefit for the yr stood at HK$245 million, an building up of 76.41% YoY.
Interactive leisure and virtual product advertising companies accomplished income of HK$960 million in 2021, a YoY building up of nineteen.43%. Amongst them, advertising amenities by way of short-form movies (SFVs) on e-commerce platforms in China posted income of HK$288 million, 2.43 instances of that during 2020, whilst the brand new advertising provider concentrated on in a foreign country SFV e-commerce platforms accomplished an important leap forward with gross sales of HK$148 million.
Particularly, Pleasure Spreader made really extensive growth in increasing into new fields whilst keeping up cast expansion in its current companies. In September 2021, the Corporate signed a complete strategic cooperation settlement with Poly Movie, an leisure and tradition company beneath the aegis of the Chinese language central executive, to co-develop and develop a content material advertising enterprise involving movie, tv, tradition and leisure. In accordance with this collaboration and Pleasure Spreader’s personal content material site visitors gathered over the last a number of years, the Corporate is making ready for access into the brand new media logo advertising sector.
All the way through the clicking convention, the control of Pleasure Spreader detailed the newest trends and long term objectives of each and every of its new companies.
Pleasure Spreader has, for the previous two years, considering rising SFV e-commerce enterprise in a foreign country. The Corporate allotted a big portion of the R&D spend to the enterprise, facilitating the fast implementation of its new advertising amenities for the section and developing a longtime enterprise fashion for the brand new amenities.
The control group said on the convention that Pleasure Spreader plans to proceed increasing the in a foreign country SFV e-commerce enterprise in 2022 in a transfer to construct benefits in information and algorithms. On the similar time, the Corporate plans to additional building up R&D funding as a way to considerably building up the income and benefit of the enterprise by means of boosting gross sales and gross margin, with the 2022 annual income of the enterprise estimated at HK$1 billion.
“Pleasure Spreader is imposing its complete collaboration plan with Poly Movie, which isn’t restricted to cooperation within the content material advertising sector,” mentioned Zhu Zinan, chairman, govt director and CEO of Pleasure Spreader. “In step with the rustic’s 14th five-year plan for the additional building of a uniquely Chinese language movie business, the 2 corporations will leverage their respective benefits to collectively advertise the virtual transformation of the content material advertising enterprise involving movie, tv, tradition and leisure.”
“As a part of its logo business plan, Pleasure Spreader has begun monetizing its personal site visitors, which we name it 1P, from logo campaigns for the reason that starting of 2022 and made some growth on this regard despite the fact that the Corporate previously had basically considering performance-based advertising,” added Mr. Zhu. “So far, Pleasure Spreader has constructed a closed 1P advertising ecosystem for its personal site visitors encompassing site visitors incubation and operation, logo advertising and e-commerce advertising whilst, inside of a brief time period, enabling advent of and reinforce for its personal 1P content material in vertical markets.”
To quote an instance, Pleasure Spreader’s multi-channel community Beijing CINE Imaginative and prescient Era signed an unique new media cooperation settlement with Chinese language brief monitor velocity skater Wang Meng in 2021. Consistent with the settlement, CINE Imaginative and prescient is accountable for the control and promotion of her proprietary content material throughout new media platforms. All the way through February 2022 when iciness game changed into a sizzling matter, CINE Imaginative and prescient helped the well-known skater construct a dominant presence throughout primary Chinese language new media platforms, expanding the overall selection of non-public SFV fans from simply over 100,000 to greater than 6 million. As well as, the iciness sports activities particular Within the Identify of Ice and Snow co-produced by means of Pleasure Spreader and Poly Movie ranked a few of the most sensible 3 trending subjects for ten days in a row following its release on a number of platforms, accumulating just about 1 billion perspectives.
With the advent of its 1P site visitors approach, Pleasure Spreader has launched into a logo advertising adventure for the reason that starting of this yr and has now established a commercialization unit reporting at once to most sensible control. The unit is led by means of business veterans who’ve just about two decades of enjoy within the box and are accountable for creating and managing enterprise operations for the Corporate’s personal site visitors. The Corporate famous that the content material advertising sector wherein corporations monetize their 1P site visitors is not off course to develop regularly over the following two to a few years.
The secure expansion in Pleasure Spreader’s monetary ends up in 2021 and the a hit growth of its new companies display the Corporate’s remarkable features in enterprise operation and control in addition to in marketplace growth. The proactive enterprise approach has paid off, and this has been mirrored within the steady growth of the in a foreign country SFV e-commerce enterprise, the additional implementation of its partnership program with Poly Movie and the sped up monetization of its personal site visitors.
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SOURCE Pleasure Spreader Workforce Inc.