September 30, 2022



How a G2 + Pendo Integration Ended in 150% Additional Leads for

Even established producers should time and again assemble on their virtual presence.

Just because your company has been spherical for a while doesn’t suggest your potentialities see you as a leader or an expert. Some know this all too successfully – in particular those In competitive industries like allows shippers, carriers, and agents to handle on trucking.

The company offers a whole suite of tools, maximum significantly its best-in-class load board for within the provide day’s trucker. A load board options as a marketplace for shippers and agents to position up jobs where truckers can make a choice a load that aligns with their needs. has been in undertaking for over 25 years. Irrespective of being the principle marketplace of its selection for shippers and carriers for so long, the company was once going via increased competition and knew they sought after a method for solidifying their status as a leader inside the trucking trade. grew to become to G2 to only do this.

Claiming a place at the head of the pack

The team of workers in the back of knew that they’d product and feature been confident that their potentialities would possibly display it to the sector. For SaaS companies in the hunt for to tap into qualified instrument program customers, G2 is the perfect marketplace to harness the ability of peer validation.

On the other hand while it was once essential for the company to resolve itself as a leader, they have got been moreover focused at the ultimate phrase purpose: purchasing additional customers.

“We’re in a extremely aggressive and really segmented trade. For total lead era and conversion, peer validation is important.”

Steve Diogo
Director, Call for Gen and Content material subject material at

After organising a G2 profile, began to prioritize their presence on G2. A couple of in their promoting and control teams spotted G2 as an important lead era tool on the other hand knew that was once contingent on increase critiques. briefly found out that collecting fine quality, authentic critiques takes time.

Only a few months and a number of other different analysis era campaigns later, the team of workers at started exploring new possible choices to hurry up their analysis era. The team of workers was once emerging fast with a good bandwidth to maintain one-off analysis era campaigns was once becoming an issue. It grew to change into transparent that the team of workers had some demanding situations to overcome, in order that they started exploring their possible choices for automation.

Demanding situations

  • Scale purchaser analysis outreach with limited bandwidth
  • Build up their fashion presence on G2 to stand out in a crowded marketplace
  • Acquire additional qualified leads in an instant by the use of their G2 profile
  • Benefit from the voice of the buyer to double down on their value proposition

Accelerating analysis collection with Pendo

G2 companions with 40+ companies to lend a hand instrument program vendors maximize G2 to its fullest doable. was once already leveraging thought to be one among G2’s partners, Pendo, for in-app messaging to their potentialities. They briefly found out that they may moreover benefit from Pendo to request and take hold of critiques from their potentialities right kind in their product.

Learn additional regarding the G2 Assessment Assortment + Pendo Integration.


Snatch G2 Reviews by means of meeting your potentialities where they already are: your product. Assemble a relentless ideas collection method without the elevate of solicitation campaigns.

Meeting customers where they’re maximum vigorous

Pendo triggers a analysis request with a visual overlay when consumers are maximum vigorous. As a substitute of directing a shopper to G2 to put up a analysis, Pendo lets them put up their ideas in an instant to your product at the moment where they’re one of the most engaged.

Filing a analysis by the use of Pendo moreover gets rid of a layer of friction from the analysis process. If a shopper opts to fill out a analysis via Pendo, they don’t must create a G2 account or use G2’s social login possible choices to put up their analysis. The reviewer moreover however has the selection to put up their analysis anonymously. briefly discovered that enforcing Pendo now not only gave them “always on” efficiency to pressure additional critiques, nevertheless it definitely spread out quite a lot of other benefits.

Favoring authenticity over a priority of automation

Many companies are hesitant about automating analysis collection as it leaves them open to receiving harmful critiques. knew this was once doable, on the other hand the team of workers was once open to welcoming that uncertainty.

Actually, opening up for harmful critiques is more healthy for a fashion in the long run. Authenticity is the name of the game for purchasers to in reality trust the critiques they be informed, and that can’t happen if the critiques are excellent.

“I really like getting that true quantity. I don’t need to come directly to G2 and feature a 5-star ranking as a result of that simply seems to be pretend around the board.”

Danielle Walsh
Content material subject material & Email Promoting and advertising Manager at

With all of the pieces in position, activated the Pendo integration in early October 2021. The plan was once to prompt analysis requests for purchasers who’ve been vigorous for now not lower than 30 days. This was once to provide consumers enough time to get a in reality really feel for the burden board so they may percentage additional trustworthy and right kind feelings about it.

And from there, the critiques (and badges) rolled in. 

Why Pendo was once a sport changer for

With the Pendo integration activated and critiques pouring in at a sooner fee, the team of workers was once beginning to see some excellent results. Additional importantly, they have got been seeing positive movement in path of attaining their other goals. earns its first-ever G2 Leader badge

Each and every supplier wishes that coveted top spot in their objective instrument program categories. Emerging their number of critiques at a relentless pace supposed additional purchaser ideas for on G2, and they briefly earned their first-ever G2 Leader badge. What’s upper is that they have got been ready to stay on top for every the Spring 2022 and Summer season 2022 G2 Grid Studies. 

Now that they’d rightfully earned the best possible spot, how did their position on G2 feed into their other goals?

Purchasing additional leads and empowering conversions

Prior to activating Pendo, the team of workers at weren’t seeing the results they to start with expected by means of lead collection on their G2 profile.

On the other hand, after quite a lot of months of collecting critiques at their new sped up pace, their monthly leads increased. And because those leads were already researching on G2, they have got been extraordinarily qualified and much more likely to develop into. 

Walsh explains, “G2 is a very great helpful useful resource for us to connect with that additional qualified buyer who’s further down the funnel in their product sales adventure than our other promoting efforts can provide.”

Welcoming excellent and positive critiques for stable growth

Previous new leads, producing opinions at this scale was once moreover providing with additional information about their potentialities than ever previous than.

Very similar to how shopper surveys will likely be important to bettering products and working out potentialities, positive ideas from G2 critiques usually is a pleasant helpful useful resource for product teams. G2’s critiques have a development that can get as in-depth as doable to in reality understand shopper sentiment a few product.

“G2 will get us that positive comments that different channels don’t, and it’s detailed sufficient that we will be able to in reality take motion from it. That’s in reality helped us make stronger our merchandise.”

Danielle Walsh
Virtual Promoting and advertising Program Manager at

For example, had a mobile app that the team of workers knew sought after some improvements in path of the beginning of 2022. Using a number of the ideas from positive critiques, the team of workers rolled out a brand spanking new mobile app in April of the equivalent one year that puts the most recent fashion in a much better position.

How additional critiques translate to additional leads with G2

Previous than activating Pendo all through the internet web page and app, had more or less 30 critiques after their first one year with G2 and soaring around the #13 spot for Freight Management, their objective instrument program category.

Fast forward to Spring 2022, and is in a so much totally other position. Only a few months after turning on Pendo, the impact grew to change into transparent. is probably not only #1 at the Grid for every in their objective instrument program categories, on the other hand they’ve noticed a 150% strengthen in monthly leads from G2. And they characteristic numerous that luck to the Pendo integration. Over 92% in their analysis amount, a whole of 124 critiques were in an instant sourced from Pendo, and 76% of those critiques were 4-stars or higher.


at the Grid for every objective instrument program categories


strengthen in monthly leads from G2


critiques from Pendo, accounting for 92% of entire analysis amount


of critiques were 4 stars or higher

And they’re now not preventing there. Walsh says, “I think this is going to be merely the start of 1 factor in fact great for us.”

In a position to send your business into over the top tools and turn into a G2 Leader? Learn to pressure additional source of revenue with G2 Promoting and advertising Choices.

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