Microsoft to obtain AT&T’s Xandr promoting tech trade, gearing up for a ‘post-cookie global’

Microsoft reached a deal to obtain AT&T’s promoting era department, Xandr, looking for to fortify its personal promoting trade because the trade shifts clear of on-line monitoring applied sciences.

AT&T has reportedly been looking for to divest Xandr since previous this yr, a part of a broader effort to narrow down its trade. The telecom large is one by one spinning out its WarnerMedia trade in a merger with Discovery.

Xandr will assist Microsoft increase an advert tech platform for “a post-cookie global,” says Mikhail Parakhin, Microsoft’s President of Internet Reports, in a weblog publish, regarding the tech trade’s shift away