September 26, 2022



Wendy’s Iconic Pink Hair Is Going Gray in Canada

Wendy’s signature mascot — the image of a more youthful girl in conjunction with her signature colourful purple hair and freckled face — is iconic and straight away recognizable.

Alejandro Guzmani | Shutterstock

Alternatively simply in recent years, all through social media in Canada, the cherished burger joint has changed its emblem to offer Wendy a startling new glance — gray hair.

The new emblem was once first noticed on Wendy’s Twitter account where the company Tweeted out {a photograph} of the image previous than changing the account avatar to check, along the hashtag #LisaLaFlamme.

The alternate was once made in lend a hand of Canadian knowledge anchor Lisa LaFlamme, who worked at Canada’s Bell Media for 30 years (an on-camera anchor for 11) previous than she was once knowledgeable her contract wouldn’t be renewed at that her longstanding run with the company might be finishing.

LaFlamme revealed the news on Twitter in a two-minute long video where she lamented regarding the company’s solution, pronouncing that she was once “blindsided” and clarified that she was once leaving her employer “in a manner that’s not my selection.”

Rumors had swirled that the reasoning in the back of LaFlamme’s departure was once because of amid the pandemic, specifically all through lockdowns and undertaking shutdowns, LaFlamme had stopped continuing to dye her hair her signature blonde coloration, thus opting to stay naturally gray while on-camera.

Mirko Bibic, President of Bell Media, denied the claims in a press unencumber posted to his LinkedIn profile over the weekend.

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“The narrative has been that Lisa’s age, gender or grey hair carried out into the selection. I’m glad that this isn’t the case and had to remember to heard it from me,” he claimed. “To maintain problems raised regarding the operating surroundings inside the newsroom we’ve were given begun an unbiased review involving confidential interviews with all newsroom body of workers who make a selection to participate. Any obligatory adjustments that develop into glaring could be implemented unexpectedly to verify a deferential, unified administrative center.”

However, Bell Media executive Michael Selling has taken a voluntary go away from the company after it was once reported by means of quite a lot of stores that he asked all through a meeting who had authorised the selection to “let Lisa’s hair move grey.”

Selling has now not publicly commented at the subject any further.

Wendy’s was once joined by means of Dove Canada who offered a $100,000 donation to Catalyst, a Canadian company that objectives to foster inclusive offices for women. The type has impressed girls to alter their profile pictures to greyscale in lend a hand.

“Age is beautiful,” the company wrote. “Women should be able to do it on their own words, without any consequences.”

Entrepreneur has reached out to Bell Media for commentary.

As of Monday afternoon, Wendy’s initial announcement of the emblem change on Twitter had bought over 46,000 likes.

The company was once down simply shy of 15% globally at the similar time Monday year over year.