Zurich Insurance coverage eliminates Z image after letter used to turn improve for Ukraine struggle

The emblem of Zurich Insurance coverage is noticed at its headquarters in Zurich, Switzerland January 13, 2022. REUTERS/Arnd Wiegmann

ZURICH, March 26 (Reuters) – Zurich Insurance coverage (ZURN.S) has got rid of its Z emblem from social media after the letter turned into an emblem of improve in Russia for Moscow’s invasion of Ukraine.

The corporate mentioned it was once eliminating the emblem – a white Z on a blue background – as it didn’t need to be misinterpreted as supporting Russia within the battle.

“We’re briefly eliminating the usage of the letter ‘Z’ from social channels the place apparently in isolation and might be misinterpreted,” the corporate instructed Reuters in a remark.

“We’re tracking the location carefully and can take additional movements if and when required,” the corporate mentioned, following a document by way of The Telegraph newspaper in England.

The letter Z has been used as a marking on Russian army cars collaborating within the battle and has been followed by way of Russians supporting the struggle, with it being outstanding on flags and at pro-Kremlin rallies. learn extra

Moscow has described its movements in Ukraine as a “particular army operation.”

Zurich Insurance coverage mentioned previous this month that it was once not taking up new home consumers in Russia and won’t renew current native trade. learn extra

Reporting by way of John Revill; Modifying by way of Daniel Wallis

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